About La Clika:
La Clika is an educational music project that promotes values such as friendship, diversity, feminism, and environmental awareness through music. Its main target audience is schools and music teachers, but also families and children who engage with their songs and live performances.
Problems:
- Outdated website with an unclear structure.
- Strong character illustrations, but poorly integrated into the overall visual system.
- Typography and color usage with an overly childish tone, not aligned with the adult audience responsible for decision-making.
- Confusing user experience, with key sections (such as the School Area) lacking visibility and proper hierarchy.
Objectives:
- Rethink the information architecture, prioritizing services for schools.
- Redefine and modernize the visual style, combining illustrated assets with a clear UI to create a more immersive and cohesive design.
- Improve the user experience, making it more intuitive and engaging for different audiences.
Typography & Color:
Fredoka
AaBb
Inter
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
abcdefghijklmnñopqrstuvwxyz
1234567890,./?!@#€%&*()
Bold
Semibold
Medium
#F3CC59
#598D24
#642A67
#2B4312
#FFFFFF
Grid:
Desktop: 1440px
Number of columns: 12
Column gap: 24px
Margin: 64px
